Student Ed-Tech Startup Hosts Textbook Affordability Rally on Campus

17 Feb
  1. Every day for the past two weeks, we’ve been monitoring THOUSANDS of tweets like this.
  2. Damn college books will take all yo money… And watch we don’t even use…smh
  3. I don’t want to spend money on textbooks i’ll never use. #ugh
  4. #College books are expensive. Seriously, $200 for a book I will never use? #SchoolSucks
  5. Buying college textbooks does not only hurt my wallet but hurt my feelings…
  6. So we decided to do something about it on campus.

  7. Who:  3 cofounders, 1 designer, 4 marketing specialists, and an entire business fraternity standing behind them.

    Mission:  Collect $1,000,000 in textbook receipts over two weeks from students wanting to take action and host a campus rally event on the quad to gain attention.
    Results:  $50,000 collected at Illinois State University in just two hours, and $120,000 raised in the first 3 days.

    The Setup:

  8. 4,000 handbills, 400 fliers, one massive poster, 3 pillows, paper bags, some clothes from the thrift store, and a monkey suit.
  9. Spreading word of mouth on campus takes a little creativity.  Here’s what we decided to make.
  10. Trying to dress a pillow is harder than you’d think! #takingbacktextbooks
  11. Arts and crafts on a sunday afternoon. #takingbacktextbooks
  12. Three displaced creations around the ISU quad.  Dozens of students stopped regularly to take pictures on their way to classes.
  13. The event:

  14. Students stopped by to grab pictures with Taylor from Packback sporting his monkey suit.  “Textbook prices are driving me bananas”.
  15. TV-10, The Daily Vidette, and WZND all featured us in support.  Stories will be up and running on campus on Wednesday.
  16. We talked to hundreds of students on campus. We didn’t need to prompt much discussion to get students ranting on high textbook prices.

    “Hey there, how much did you spend on textbooks this semester?”
  17. Here’s some of the reactions!  Follow the movement at #takingbacktextbooks.
  18. Just spent $182 to RENT three USED textbooks. ¿Qué pasa with that? @packbackbooks
  19. Love hearing kids talk about Packback while walking to class!! Good job guys! @packbackbooks
  20. #ilstu student tech startup hosts a rally on the quad for affordable textbooks! follow @packbackbooks
  21. The average student spends $500 a semester on textbooks.  63% of students surveyed at Illinois State University reported they rarely used (1-3 times) at least one of their books last semester. 

    Packback is a patented method of e-book distribution, allowing students to pay-per-use and realize the full value of their purchases through 24 hour rentals.  Follow our student-run startup and help us bring a new model of affordable books to life.

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